People are creatures of habit. Often we will enjoy spending our money with companies which we know have exactly what we need. However, there are also times forgetful, we know we loved a product, but will forget where we got it from. Part of optimising your website is having the ability to effectively drive business back to your website. Attracting a new customer costs five times as much as retaining an old one, but how do you hold onto them?
Here are some ideas for getting those customers clicking back to your website.
1. Coupons
These are a great way to get people coming back. This coupon may only last 3-6 months (or whichever time period suits your business), but it serves its purpose of reminding customers that you are there. Consider the last time that you received a coupon; you probably printed it off and put it in your wallet or on the fridge for safe keeping. Then the next time you wanted that new season top, or bottle of wine for the party, you were reminded that you already had a helping hand and went straight back to the same online store.
2. Deals after purchase
Imagine you are buying a present for a friend online. Following the transaction, you are offered a discount on limited items within a small time frame. As you have only recently opened your virtual wallet, spending some more money at a discounted rate might not seem like a bad idea, plus you’ll save on shipping costs. The new deals might remind you about another birthday coming up, or just a little something for yourself to wear to the party. By creating a sense of urgency and giving a discount, you are bound to get some repeat business.
3. Birthday emails and vouchers
Birthday emails are a great way to nudge customers back to you, at a time when they are feeling particularly generous with their money, as they want to treat themselves to things they love. By gathering a customer’s information at the checkout, you are now able to add them to your email marketing database. Simply wish them a Happy Birthday, or even better, attach a small gift voucher. In doing this, you are reminding customers you stock products they like and have bought. You never know, you may be the only one who remembered their big day!
4. Post-purchase emails
Think about the last time you went on a shopping binge, or bought a large gift; you probably felt a little guilty afterwards. This is problematic for online retailers because you do not want your customer to associate that feeling with you! Post-purchase emails solve that problem. Send your customers testimonials and product reviews as they will remedy any post-purchase-guilt, by showing customers that other people just like them, have bought and loved their purchase. While you are there encourage them to write a review too! Not only that, but thank them for their purchase, and loyalty; you can never have enough positive thoughts about your company.
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