2014 looks to be a great year for new exciting web design trends blending with classic favourite concepts. We count down what we expect to be this year’s biggest trends.
1. Responsive Design only to get bigger
Responsive design is often more minimal or slick in its design than other desktop websites. The design is also more functional as loading time is optimised and the design does not include any non-mobile phone compatible effects. All in all, it is a design that encourages minimal effort from the user, who is still able to gather the same amount of information as if they were on a computer, which leads to greater engagement. The fact that anyone, anywhere at any time can find your website, only improves results.
2. Windows Grid
This look comes from the Windows 8 interface, which shows blocks or grids with different content, typography or links. The purpose of this design trend is to create a clean look which holds all the content in its own component. This is a great trend for those with a shorter page design.
3. Long Form Design
This trend is all about making the customer scroll down a website landing page. The advantage of this is that a customer can get to see the breadth of what you can provide them, and diffuse any worries or concerns they have. Images and copy poke out above the fold and are the trick to encourage continuous scrolling. This trend also allows for the content to breathe instead of being cramped into one short page.
4. Typography
Typography is the arrangement of type; from afar it looks like chunks of content on a website, up close you can see the details on the font. Type on websites gives a clean and slick effect to the overall look. It's a great way to work around using imagery if it is difficult to express what your business does graphically. Typography is incredibly striking, and can draw your customers attention exactly where you want.
5. Big Imagery
Images are a great way at getting a message across without using text. When using any imagery, it is always best to use images of your own customers or business first. This is because cliché stock photos often look contrived and lack that genuine feel your own images can give. Another worry with using stock photos is the chance both you and your competitors have the same images. Unfortunately, this will leave your customers confused, and will not highlight the differences between your companies. When using your own images, it is important to use high quality imagery, anything less may discredit your website. Whenever possible, it is best to get a photographer in to take good quality images of your products or services.
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