​ 7 Cloud tools to manage your online content

 
7 Cloud tools to manage your online content
 
It is not just enough to put your content up adhoc, because chances are it just keeps getting put down the to do list after everything else, and before you know it months can go by without any new content being added to your website, Facebook, LinkedIn, Twitter account… you get the picture.
 
We need to take a leaf from traditional media, that for years has followed a structure for planning ahead, and create a structure for relevant, consistent online content that meets your business marketing objectives.
 
There’s something for everyone.
 
SocialCast
Share, collaborate and conquer is how SocialCast describes itself, the enterprise social network that allows you to streamline ideas, projects and files all in one place.  Great for connecting socially with your colleagues without having to leave your chair.  Plans start from $2.50 per user/month.
 
Google Docs
You can create and edit documents, spreadsheets, and presentations online and collaborate with others in real time, at the same time with other users.  There is no cost associated with Google Docs, you just need to have a Google account.
 
Trello
Totally free, and you can upgrade to Business Class or Gold packages for more features, like Google Apps integration.  The interface is quick to master, and of course operates in real time, you can use on your own or collaborate.  Trello sells itself, as more than just a to-do list or task manager, it can be anything you want it to be.  
 
Kapost
This content marketing social platform manages every step of your strategy right up to the conversion.  It offers a marketing calendar, automated workflow, analytics, distribution and more. Kapost has two pricing plans, Strategic Marketers for those using content to build their brand and engage, or Revenue Marketers for those using content to generate leads, opportunities and revenue.
 
Wordpress Editorial Calendar
A free Plugin for your Wordpress site, this calendar gives you an overview of your blog and when each post will be published, it has an easy-to-use drag and drop interface and you can edit posts straight in the calendar.
 
Basecamp
Boasting itself as the world’s no.1 project management tool, Basecamp has been around for 15 years so has no doubt ironed out and fine-tuned its product.  You can create and share projects, tasks, documents and timelines.  They offer free online classes and live Q & A so you can become a pro, and they offer a 60-day free trial.
 
Content DJ
Making it easy to manage content and publish to social media, Content DJ offers a content recommendation engine, which means they source great content for you, an editorial calendar, analytics, lead capture, social media content curation.  You get a 14-day free trial, and can buy plans for Agency or Pro.
 
Kathleen Boyd
OMG Solutions
www.omgsolutionsnz.co.nz
www.facebook.com/omgsolutionsnz