
Using beautiful imagery can really bring the wow factor to any website. Images are used more and more as a communication tool to speak directly to the audience, and showcase products and services. Instead of using a lot of text, which the reader may glaze over, the use of images helps to break up the text, and convey a strong message, which is sometimes difficult to communicate with just text in our modern visual world. Just think about the use of social media like Instagram, often there is no further information needed.
Our web designers have commented that 2014 is the year that big, stunning images will be favoured over text as the preferred choice of content. So we have put together a few examples of websites that use stunning imagery.
TOP TIP: Do remember to use ‘alt text’ when inserting images.
Jessica Bridal shows us the impact of a truly beautiful image. This understated look communicates the effortless elegance every woman wants to feel on her big day.
This look from Herbsonline is spectacular. Food is an experience for the senses, these images feed the reader the idea that what looks great will taste amazing.
Zlato Jewellers is another great example of a website that communicates its excellence in design and beauty, by showing instead of telling. Buying an expensive piece is an experience, and that experience needs to be there from the start.
Ecochic lets the customer envisage the products in their own home. By showing good quality, beautiful images, the customer gets a good feel for the potential new look their own home could have.
www.zeald.com
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