Thinking Outside of the Box

 

 

Do we need The Shopping Channel? Or is it about 30 years too late?

During my preparations for a routine relaxing bath of pure pamper the other day, I seriously contemplated taking a cue from the recently launched ‘The Shopping Channel ad’ to arrange a series of mirrors that would allow me to watch TV from my bubble laden sanctuary.
The effort required to undertake such a task (obviously I didn’t pursue the job – I didn’t have enough mirrors anyway), caused me to reflect… is there anyone that would sincerely put that amount of effort into watching a channel dedicated to ‘celebrity’ endorsed product segments? In fact, even with Eva Longoria’s sponsorship, is there anyone that would watch the channel… period?
24 hours a day (8 hours being live), 7 days a week on Channel 18 on SKY and Freeview l HD, The Shopping Channel’s team of presenters including The Edge radio station’s Mike Puru; dancer, Candy Lane; league player turned boxer, Monty Betham and everyone’s favourite reality mum, Sally Ridge, bring the latest (or should we say, willing of paying) brands to the small screen.
Whilst presenters can commendably gush about how fantastic the latest steam mop is for up to 30 minutes, it is widely believed that people do not want to be sold to anymore. Gone are the days where we enjoy going into small boutiques to endure desperate salespeople breathing down our necks. Likewise, if we feel like we’re being targeted in the safety of our own homes, we’ll be changing the channel faster than you can say, ‘But wait, that’s not all’.