Loving your Bubble

Your product or service may be amazing, but how many clients are you losing because they don’t like the cover of your book?
By Nakita Ardern

“I have this funny little habit whenever I am out for a meal … I always have to go and check out the bathrooms!” says Rachel Tabb, Managing Director of Bubble Interiors, a Tauranga-based interior design practice specialising in hospitality, retail and office design.

“To me the state of these say a lot about the importance the cafe/bar/restaurant owners place on their customer’s overall dining experience. To some this might seem trivial, but for any business owner your customer’s experience in your premises can be the difference between them settling in and ordering another drink and dessert or leaving straight after their main, the difference between them returning or not, and recommending you to their friends or not.”

Rachel is often bemused by the number of business owners who believe that their clients wouldn’t want to see them ‘wasting’ money on their business premises, that it would make their clients think that they were paying too much for your product/services.

“If you wanted to sell your house would you choose an agent driving around in the latest 4×4 or one driving a banged up old Laser? Your business premises offer the first impression, the cover of the book, from which your clients make a judgement on your business.”